Why You Should Read the Book
The book is written by Dr. Wolfgang Messner; he is Associate Professor at MYRA School of Business and Director of GloBus Research.
He regularly advises organizations seeking to create value and grow their business by making strategic choices.
He has now crystallized his experience and expertise in this hands-on book, meaning that you
can build compelling business cases on your own and take the right decisions for
your business to grow and prosper.
"Messner has distilled his academic and business experience into a fine
-- Dr. Avinash Mulky, Professor of Marketing, Indian Institute of Management
Every page of the book contains useful ideas, practical frameworks, and
real-life examples. It offers complete coverage and contains all the topics that
one would expect to see in book on business cases, including modern topics such
as simulations and strategic flexibility options.
"A useful, pragmatic, how-to-do-it book."
-- Heinz-Paul Bonn, Vice President, BITKOM (Germany)
Given that business managers and students alike notoriously struggle with
finance, Messner's clear and engaging writing style, borne out of his vast
experience, makes the subject-matter easier to understand and more accessible
for the reader.
"Messner brings the voice of experience resulting in a clear,
comprehensive, and up-to date guide"
-- John Knowles, CIO, Allianz Insurance (UK)
Who the Book is for
The book is specifically written for business managers who need
to grow their business (units) by taking the right corporate investment
decisions and members of the CFO's office who need to appraise
business cases. Account managers and sales consultants
will be introduced to the spirit of business case selling helping to avoid
confusion and a neglect of value in the sales process.
"Belongs at the top of the reading list of account managers."
-- Dirk Palder, Vice President, Capgemini Consulting (Germany)
This book provides necessary background information, hands-on tools, worked
examples, and real-life case studies. If the choices between alternatives are
not obvious, if funding decisions have a significant impact, and if investment
decisions need to get the buy-in of senior management and many stakeholders,
then this book is designed to help realize and maximize value.
"This step-by-step guide to comprehensively evaluate alternatives will help
managers think through their plans."
-- Dr. G Shainesh, Professor of Marketing, Indian Institute of Management
MBA students will find the book academically sound and at the
same time grounded in corporate reality.
"It offers serious students a deeper dive
into key areas."
-- Dr. Shalini Urs, Chairperson, MYRA School of Business (India)
Now find out what is in the book!